Very cool commercial from Etihad, my current hometown airline (here in Abu Dhabi). I found this via Christine Negroni’s Flying Lessons Blog:

But for airlines like Etihad, pitching the in flight experience is more important than so many other items on which airlines compete…

One must remember that airlines like Etihad, Emirates, and even Qatar Airlines don’t have to compete on many of the other items common to today’s airlines. These airlines are run by governments that enjoy vast oil wealth… and consequently they can create superior in flight experiences at very reasonable prices.

My wife and I would take Etihad for all our trips if we could. It really is that good.